On Paper Bag Day, the beauty industry hits pause to rethink its packaging footprint—from storage shelves to customer hands. Once seen as a simple swap, moving from plastic to paper signals deeper shifts in brand strategy and consumer values.
Paper bags aren’t just a cosmetic accessory—they represent a commitment to a circular economy, with recyclable, biodegradable materials that carry a story of responsibility. But sustainability doesn’t stop at the bag. From ethically sourced ingredients to refill systems and low-waste operations, every phase of the product lifecycle must align for brands to walk the sustainability talk.
As environmental awareness grows, paper packaging becomes a visible symbol of integrity: it’s more than packaging; it’s a pledge.
Let’s find out what industry experts have to say on Paper Bag Day-
Vishal Chaturvedi—Group Chief Revenue Officer—Quest Retail, The Body Shop
Paper Bag Day is a timely reminder for the beauty industry to re-evaluate the environmental footprint of every touchpoint—from shelf to shopper. At The Body Shop, use 100% recycled paper which is reusable. As customers become more environmentally conscious, brands must demonstrate leadership through transparency, clear purpose, and decisive action. Sustainability shouldn’t be an isolated effort; it needs to be a fundamental brand commitment.
Ankit Virmani, Director, Esskay Beauty Resources
Sustainability is the cornerstone for a responsible beauty industry. At Esskay, our vision is to drive a Green Revolution by prioritising low-waste and eco-friendly practices and products. For Paper Bag Day, we proudly uphold our commitment to the environment with sustainable packaging solutions, replacing single-use plastics with biodegradable alternatives like paper bags and recyclable materials. Our vegan products, crafted with ethically sourced, cruelty-free ingredients, further reflect our dedication to minimising the environmental impact. We are committed to empowering salons to adopt greener practices, thereby ensuring beauty enhances both people and the planet.
