Style File

On Paper Bag Day, the beauty industry hits pause to rethink its packaging footprint—from storage shelves to customer hands. Once seen as a simple swap, moving from plastic to paper signals deeper shifts in brand strategy and consumer values.   Paper bags aren’t just a cosmetic accessory—they represent a commitment to a circular economy, with recyclable, biodegradable materials that carry a story of responsibility. But sustainability doesn’t stop at the bag. From ethically sourced ingredients to refill systems and low-waste operations, every phase of the product lifecycle must align for brands to walk the sustainability talk.   As environmental awareness grows, paper packaging becomes a visible symbol of integrity: it’s more than packaging; it’s a pledge.   Let’s find out what industry experts have to say on Paper Bag Day-   Vishal Chaturvedi—Group Chief Revenue Officer—Quest Retail, The Body Shop   Paper Bag Day is a timely reminder for the beauty industry to re-evaluate the environmental footprint of every touchpoint—from shelf to shopper. At The Body Shop, use 100% recycled paper which is reusable. As customers become more environmentally conscious, brands must demonstrate leadership through transparency, clear purpose, and decisive action. Sustainability shouldn’t be an isolated effort; it needs to be a fundamental brand commitment.     Ankit Virmani, Director, Esskay Beauty Resources   Sustainability is the cornerstone for a responsible beauty industry. At Esskay, our vision is to drive a Green Revolution by prioritising low-waste and eco-friendly practices and products. For Paper Bag Day, we proudly uphold our commitment to the environment with sustainable packaging solutions, replacing single-use plastics with biodegradable alternatives like paper bags and recyclable materials. Our vegan products, crafted with ethically sourced, cruelty-free ingredients, further reflect our dedication to minimising the environmental impact. We are committed to empowering salons to adopt greener practices, thereby ensuring beauty enhances both people and the planet.

When People were thinking to close their business during Pandemic, Rashmi Goel started her venture, Miss Nakhrebaaz. Oh! What a name, Yes, So always called as Nakhrewali by her friends and families, she thought of trademarking her identity by giving Miss Nakhrebaaz as name to her Kids wear special brand Miss Nakhrebaaz.   Specializes in Theme wear, Rashmi design language is really quirky. She loves to keep child spirit alive and hence, she design fantasisies, fascinations, admirations on her clothes. One can’t expect Mundane clothes from her, but theme wear like Peppa pig characters, super heroes, coordinates, mermaid themes, customized slogans etc on the garments. At times she also understands child, interest by talking to child and then customize garments for them. She started the brand because of her fondness towards quirky fashion for her 10-year-old daughter. The love and acceptance received motivated her to do further best and she started working on her own themes for young princess and Prince and of-course at times, outfits for adults too.   How did you started your brand? It was impulse decision out of my passion for dressing up the piece of my heart- My daughter Akaisha. Fuelled by Passion, I started my Journey of Pret & Couture wear for Kids. Rooted to my nature of inclination towards everything grander, Dramatic and fun, ,I started designing clothes for the kids followed by women’s wear.   Please tell us something about your creations? The essence of Miss Nakhrebaaz is not defined. We believe there should be no barriers and being creative has no rules. Hence at Miss Nakhrebaaz we believe in Fashion that speaks no defined language on societal norms, but it speaks up your Mind. Your life mantra, your inclinations towards any characters, your love for frills, ruffles or furs, your love for quirky quotes- We map your personality and design your dreams in the form of clothes.   So What is the USP of your designs? We have been creating New designs season from season. For kids, we have been designing outfits inspired from Peppa world, Ninja world, Avengers, cocomelon, personalised shorts / t shirts with caps, Barbie theme, unicorn theme and what not. Similarly for females, depending upon the profiling they want to portray for themselves- we opt between everyday fashion and create your own fashion rules.   How do you balance work, home, family and child? “Most people chase success at work, thinking that will make them happy. The truth is that happiness at work will make you successful.” — Alexander Kjerulf. Prioritizing my time and focussing on my strengths has helped me balance work with my personal life. Wisely managing personal time and relationships with my family and children and, equal time for work has helped me taste success on that front.   What are your achievements so far? Getting awarded as Best Kids wear Designer by Global business awards, best kids wear at Millenium business awards by Malaika Arora Khan, The most loved kids wear brand by Beauty & the best , getting acknowledged by Vidhan Sabha amongst womenpreneurs was great sense of accomplishment. Above everything, the love and acceptance by my customers, influencers and movers & shakers from people across are my biggest awards & rewards.   Please tell us about the best Compliments you have received so far? Honestly, the retention of my customers , their zeal of re ordering their outfits occasions after occasions itself is the biggest compliments. Stil some of the messages have just melted my heart a way too much like – I am writing this thank you note for Miss Nakhrebaaz urf Rashmi and her amazing team who helped us with with at least 15+ outfits in record 2 weeks time which included bride and groom, kids , bachelor night dresses , sufi night dresses and mela dresses . All of them turned out to me super amazing and everyone loved it so thank you so much for taking such great care.. just want to mention that Rashmi you are born with fashion you can create magic and your knowledge is u parallled (I have sat with biggest designers but you are unmatched).. best wishes for above and beyond. Stay humble and stay jolly !Take care and regards! Ankit, Shimpi, Rimpi, Himanshu, Ayushi, Avyukt, Shivaansh   Any message for Beauty & the Best readers? Stay beautiful inside, and the best outside   A quick beauty insights for Beauty & the Best readers with Rashmi Goel What’s your morning routine? My morning starts at 6 am with rose water wash and with drinking loads of water. I like to keep myself hydrated. A quick walk of 20 minutes followed by sending my daughter to school and prepping up for breakfast. What’s your night time routine? I am spiritual when it comes to my inner well being. I do my thanks prayer. Again wash my face, I also use kumkumadi under eye and face serum with my vitamin c tablets. Things you carry when you travel? My mobile, a good book, my travel kit with face oil, face wash, serum and pocket sanitizer Grooming essentials that are always in your car/bag? Always with kajal, lip balms and good BB cream. How often do you go for mani/pedi- Cures etc/practise self-care at home? I am eccentric when it comes to self care. I Definately give my self 1 hour every 10 days for frequent manicure / pedicure. I don’t want to wake up one day with bad hand and feet care, I follow it as practice for no bad day.   And haircuts? Shaves/waxing? Yes, once a month.   What are you particular about while choosing an outfit? Comfortable and quirky. I am all in for quirky comfortable fashion. Oversized dresses, shirts, neon colors and my picks.   Your go to perfume/colonge/smell? Why? Chanel No 5, it’s mild and very feminine A non-negotiable when it comes to grooming? You can never be underdressed. I don’t like the idea of non dressing day

In order to mark the glorious 25-year milestone of NYC, Radisson Blu Plaza Airport is yet again hosting a one-of-a-kind food festival taking you along the ancient silk route spanning over 6400 kilometres.   The night of Thursday witnessed the opening of the food festival with an enchanting atmosphere that included Arabic music, sophisticated yet authentic decor and delicious cuisines from different countries of the silk route. The event was attended by personalities from the field of fashion, lifestyle, food and travel of Delhi and other prominent regular guests.   Some of the dishes on the special menu included Turkish Kefta, Mongolian khuusuur, Parso Akuri, Greek Souvlaki station and Shanghai Jianbiang and many more. An exciting Turkish ice cream booth was set up to entertain the guests. What appealed to the guests was the extravagant menu, stretching through prominent regions of the silk route.   Towards the end of the evening was a cake-cutting ceremony to celebrate the milestone, Mr. Ashwni Kumar Goela, the General Manager of the hotel was seen quoting, “NYC has been the show stopper since its inception, we feel honoured to be celebrating this big milestone in such a unique way. The restaurant has hosted a lot of festivals in the past but experiencing delightful cuisines along Silk Route is an off-the-beaten-track adventure for all.”   A must-visit for Delhiites, this food festival is all that you can experience under one roof!

Vaneeta Batra Transformation Life coach and Fitness enthusiast. Women liberation how they working independently etc.There is always time to celebrate the strength and hardwork of all the women’s in our lives but some occasions make this quotes extra special.Never apologize for being a powerful women. A strong women stands up herself. A strong women stands up for everyday. She is called with Dignity and Strength and she laughs without fear of the future. The past can not be changed. The future is yet in your whatever you do, you do with determination and give your best. You may not have seen or been everywhere or done everything. Put it in your bucket list and take small action towards achieving it.   Shama Founder – Director at Ashhwika Foundation Director at Ssony & co pvt. Ltd. True philanthropy requires a innovative thinking and a philosophy driven by entrepreneurial insights along with creative opportunities. Shama has been working in the family business of engineering,consulting & contracting of plumbing & Fire-fighting at S.Sony and co. pvt ltd for 7 years now and is a director in the company today. She is a business woman with the heart of a philanthropist. Shama has always believed in giving back to the community in her own way. She recently decided to start a Non-Governmental Organisation that works on mental health wellbeing.She has motivated women on different platforms. Ashhwika Foundation is a cause dear to her heart and she strives to achieve her goals in every way possible.     Ruchita Bansal Founder & Director Izhaar It all started with a small, in-home workshop. Ruchita Bansal, creative director and founder of Izzhaar has come a long way from designing small scale wedding handbags and envelopes to conquering the wedding industry with her vision and innovation. When her daughter left for boarding school, she spent her spare time in things she was passionate about, and that is when she discovered her hidden talent which majestically stands before you today in the shape of a unicorn. Her philosophy of design is an amalgamation of her early years in a traditional and cultural Udaipur and her married life in New Delhi. Her work blends with everyone’s values. She scours the world to discover the secret to giving great gifts—but it isn’t this hard work which makes her stand-out of the crowd. It is the love and intimacy she has for her clients. She meticulously attends to each detail and needs personally, her clients are her family.     Alka Kapoor Educationist Alka Kapur is an educationist, environmentalist, and philanthropist. She is the Principal of Modern Public School, Shalimar Bagh, Delhi. Under her leadership and management, the educational institute has won various accolades. She zealously exhibits a passion for content writing and has been a resource person for CBSE Capacity Building Programmes. Ms Kapur has directed numerous pioneering educational initiatives by dedicating 33 years of her life to educational research. She believes in spreading the art of knowledge and believes in teamwork and coordination for smooth functioning. She manages to maintain an equilibrium between her personal and professional life; spending quality time with family, friends, and the environment. She has been a member of the FICCI Arise Committee, The President of Delhi Sahodaya School Complex, Ambassador International Education Council, Global TALK Education India, Content Developer for Lead Diksha, SCERT and more. The school has bestowed the priceless status in Forbes India Marquee Edition.