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Do you believe In endless miracles Do you believe In the impossible Do you believe Sleep is a time machine Do you believe In curiosity Do you believe In what you cannot see Do you believe Life is a lucid dream A life that manifests the reality of woman making her choices and daring to live her dream.  Samant garbs her in layers, capturing the myriad hues of her existence, the conflicts and harmony, the distortions and the truth weaved in detailed embroidery in jewel tones and shades of pink, orange, rust and burgundy on structured silhouettes in whites and ivories. And he details the triumph of her spirit as she emerges from the chimera and walks her path holding aloft her essence …the flowery being that she is..casting her spell and enigmatic fragrance… the signature of her soul.

I grew up in the sleepy village of Malhausi, some 83 kms from Kanpur City. I set out in life armed with a degree in Physics. But, the scholastic facts that stimulated the mind of a young man, did not compare to the grandmothers’ stories that nourished the soul of a young boy. What was simply a delightful recreational activity in childhood, became a precious treasure trove of inspiration to deal with existential philosophies of adulthood. The artistic genesis of life, the spirituality in its pre-ordained symphony, the role of change in igniting its versatility – they all began to captivate me. This collection looks back on a decade-long journey, that began with the exploration of an important fact of life – metamorphosis. I didn’t consciously intend to make the concept a brand signature, when I launched ‘The Butterfly Effect’ back in 2010. Maybe, it has become one, because that first exploration was honest, straight from the heart; and steeped in the metamorphosis of the Artist from the Physicist. Since I’m learning something new every day, this metamorphosis is continuous – both within me and within the brand. I have tried my best to progressively build a crafts-based lineage that empowers the artisan. This lineage, at the heart of my brand DNA, is in turn a tribute to the universal DNA that has created a kaleidoscopic lineage of thriving life on this planet. In elevating the artisanal spirit and honouring the creative spark that gives it shape and form, I hope I am paying my dues to a beautiful life. Embroideries hold instinctive appeal for me. I feel the holy forces of creation become meditative, magical poetry in the way the artisan’s needle and thread moves through fabric. This celebratory collection would be incomplete without a tribute to embroideries. They have come alive through intelligent separates. The separates themselves have a strong aura of dynamism because of the interplay between architectural silhouettes, vibrant colours; as well as prints and motifs inspired by the unapologetic, unbridled beauty of Nature. My sacred relationship with metamorphic memories fuelled the shape-shifting level embroidery that defined my debut collection. Inspired by the tessellated prints of MC Escher’s woodcuts, these changing embroidery patterns seem to give the garment a life of its own. The depiction of life in motion remains to tell the tale of the hands that made them. As time passed, I found that the Physicist within me awoke from his deep slumber and produced the 2018 Spectral Forest Doppler dress. The Physicist-turned-Artist also metamorphosed into a Father. Growing up, I knew little of the world I saw and more of the world I imagined. I want my daughter Aarna to develop a fertile imagination too. I teach her how, through the only way I learned myself – spending time in Nature. Once, Aarna and I sat sketching in a village near Nainital. Bold blue hydrangeas of varying sizes and distinctive tints inspired me to create life-like renditions for the 2019 Spring/Summer collection. It took months of arduous research and development to achieve a refined surface. But, the hand-embroidered organza petals in shades of blue, appliquéd onto light fabrics and embellished with Swarovski crystals are a story in themselves, of  how the flawed perfection of the human hand can imitate and imbibe divine perfection. A private tour of Musée d’Orsay in 2016 brought me closer to the surrealist magic of Van Gogh. His ‘Sunflowers’ series reminded me of the flowers growing wild and free in Malhausi. The sweet nostalgia manifests itself in the diaphanous silk gown from Fall 2017-18 gracing the runway tonight. Many of the looks in this collection have never been showcased in India. They are reminiscent of the 10 Paris Fashion Week collections, that have given me the privilege of presenting the best of Indian handicrafts on an international platform. The collection includes a range of fabrics and techniques, from gossamer tulle and organza to plush velvets; and traditional aari work with resham threads, to French knots inspired by pointillism art. The idea is to combine Eastern mysticism with Western meticulousness and highlight the overlap; so as to demonstrate that the world shares common ideas of timeless intricacy and elegance in fashion. With the ‘Rahul Mishra in Retrospect’ essence of this collection, I wish to share with you a message that is very close to my heart – coming full circle and returning to the source is a celebration of our roots and a testament to our ever-evolving aesthetic. As Rumi once said, “Let the beauty of what you love be what you do.”

As we call our collection “DECODE” which means to decipher, this collection as it moves towards the end breaks down into different styles and decode it completely. Decode as we term it is an infusion of asymmetrical cuts, belted garments and structured fits amalgamating with different prints diffusing into an array of color palette. The colors range from neon hues like orange, green and yellow. The color story includes a palette ranging from rust, brown to neon’s and blacks. It’s more of the colors that we see in and around. The collection begins as athleisure and ends towards formal structured garments keeping in mind the current demand of comfort and style.

Ensemble ideas for every occasion during your best friend’s wedding festivities! Here’s decoding the ultimate style guide for the #BridesmaidSquad for all wedding rituals and festivities!   The only underrated group of individuals who can change a Brideszilla to a total Bridechilla are her squad of loyal bridesmaids! And we do know the importance for all bridesmaids to match up to the charm and charisma of the bride, while not completely outshining her!   But if you’re caught between the madness of organizing wedding favours and planning activities and overlooking details of various functions, you shouldn’t have to fret about one more thing, that is looking your best during all the ceremonies.   It is for this reason, we present to you the ultimate list of outfit ideas that all bridesmaids can take cues from for every occasion during your best friend’s wedding!     EVENING OF THE ENGAGEMENT Kickstart the wedding festivities with romantic colours, flowy fabrics and dainty embroideries in contemporary silhouettes, such as Ridhi Mehra’s. Style your regal ensemble with minimal jewellery and clean pulled-back hair to complete the posh avatar!     HALDI CEREMONY Serve some serious fashion goals with warm tones, lehariya prints and immaculate floral embroidery for the auspicious haldi ceremony by designers Sukriti & Aakriti and Gulabo Jaipur. Add that remarkable touch to your traditional ensemble by styling your dupatta over the shoulders for a demure look.     RITUAL OF MEHNDI Channel a vivacious vibe for the ritual as you are caught between collating all the mehndi favours and other wedding frenzy! Gulabo Jaipur’s bright pastels with floral detailing and intricate thread-work reflects the essence of traditional chic while Sukriti & Aakriti ‘s revival of phulkari evokes a sense of pride in our hearts – both of which are apt for the merriment around the mehndi ceremony.     SANGEET SHENANIGANS What can be more breathtaking than a sari or a lehenga for your bestie’s sangeet ceremony? An opulent pre-draped pant or lehenga sari by Ridhi Mehra! Beautiful pearl embroidered blouses, ruffled hems and chiffon plush fabrics in rich hues embody all the dreamy and fun shenanigans of the sangeet or cocktail evening.     THE SACRED VOWS Be it dolling up in the prettiest of lehengas or adorning the most gorgeous floral jewellery, bridesmaids today are all game for making spectacular style statements, (sometimes even co-ordinated) ofr their close friend’s pheras. Sukriti & Aakriti ‘s resuscitation of the intricate craft of phulkari commemorates this special occasion while being an absolute treat for the bohemia admirers.     RECEPTION UNDER THE STARS As you save the best for the last, the evening of the reception demands a certain amount of extravagance, so no shying away! Instead, slip into those gorgeous jewel-toned lehengas, embellished blouses and elaborately embroidered saris and shararas to complement the grandeur of the night. Even better, pair your minimal looks with navratna ornate belts like Ridhi Mehra’s or strikingly magnificent dupattas by Sukriti & Aakriti!   So go big or go home for your best friend’s wedding festivities this wonderful winter season, as there is no time for it, such as now!  

Bollywood celebrities are always in the news of their style and there are always so much written about how they carry off whatever they wear so well! In the recent years, these Bollywood celebrities have started hiring stylists whose primary job is to understand the personality of these celebrities and pick out outfits that go best with their attitudes. Our favorite Bollywood divas are achieving so much and breaking every stereotype there is, be it with unconventional roles and even taking stands against sexism that’s so rampant in Bollywood. Even when it comes to dressing, these celebs leave no stone unturned in taking the unconventional route. Here are our favourite Bollywood divas who ditched taking the feminine route by rocking suits that ended up redefining power dressing for all of us. If you’re at a position of authority at your workplace and want to dress like you mean business, let these Bollywood celebs inspire you with some amazing power dressing tips!   Kangana Ranaut Love her or hate her, but you just can’t ignore her! That’s the presence this queen of Bollywood has and her dressing shows exactly that. We love Kangana in this striped pantsuit that she’s sporting with a gorgeous red lip. This sure looks like the trend she loves.   Alia Bhatt There’s nothing in this world Alia Bhatt can’t pull off, and we’re especially talking about her stunning Emporio Armani pantsuit that she wore recently. Her style was edgy and we love the sleek hair too! Hope you’re taking some tips, ladies.   Anushka Sharma Anushka Sharma showed everyone who the real boss is when she rocked in this powder blue pantsuit from Ermanno Scervino and a black bustier. She was the ‘Woman of the Year’ and looks every bit like it.   Katrina Kaif Kat is a vision in white in this Isabel Marant pantsuit, isn’t she? With understated makeup and sleek hair, she seems to have cracked the code to power dressing and how. She’s the Bollywood celeb who can rock any kind of pantsuit, be it flared, or even straight cut.   Sonam Kapoor Sonam Kapoor is hands down the one of most fashionable Bollywood celebrities ever. She loves and adores fashion and is invested in every outfit she wears, no wonder why she can pull of even the most basic piece of clothing with so much finesse. She made our jaws drop when she showed up in this androgynous monochrome tux !   Aishwarya Rai Aish all black pant suit is giving us major power dressing goals. She knows her clothes and does an amazing job, as always, with pulling them off like the ultimate boss lady!   Parineeti Chopra We’re loving Parineeti’s solid colour play going on with this pantsuit. Her strappies add an element of edge to look. She looks fierce and definitely like someone who you don’t want to mess with!   Yami Gautam Yami Gautam looked like a dream in this solid red pantsuit at an event. She managed to maintain the perfect balance between fierce, yet feminine. We’re also loving her wavy hairstyle that’s giving her look a very corporate touch. So these were our favourite Bollywood celebrities that made power dressing look like a cakewalk by pulling off pant suits in the most fashionable way ever. This fashion style is here to stay for the women and we would love for you to take tips from these divas and implement them in your wardrobe!