IN THE INTEREST OF HUMANKIND THE SPREAD OF CORONA VIRUS NEEDS TO BE CHECKED AT ANY COST – UMESH DUTT
It was a pleasant, nice, inspiring, motivating and fruitful meeting with Umesh Dutt team of PC Media is still on global mission to find out such deserving personalities who have done their best and emerged as examples by serving the sufferers of lockdown in their respective fields. Our team is meeting with the cross section of society in general and industrialists, business persons and workers in particular because they have been hit hard in COVID-19. If the kind of steps initiated by Umesh Dutt were taken by other capable industrialists, business persons, the situation in country would have been certainly different. The country might have got relief from the plight that the migrant workers faced during the lockdown period. Delhi based successful, respected social entrepreneur Umesh Dutt is a highly learned and to the core a gentleman. He is articulate and motivator. He is smart in look and noble in deed. He and her spouse Meenakshi Dutt (globally renowned make up expert and vice President, Delhi Salon owner Welfare Association) run a chain of parlors and academies providing beauty education. Lockdown was a thunder on the beauty business. Talking to Beauty & The Best, Umesh Dutt revealed, ” Salons and parlors operating in Delhi provide employment to around 3 lakh people. Most of employees are from middle or lower middle class families. A good number of them belong to other states. Complete shutdown of parlors and salons for about two months due to lockdown resulted the most serious and challenging situation for owners and workers both. There is a statement of Director General, CII, Chandrajit Banerjee,” While the lockdown was necessary to mitigate the impact of corona virus on the population, it had dire implementation for economic activity.” But the plight of migrant workers has pushed other corona virus – related issues in the background. Heart-rending visuals of migrant labourers caught the national attention. Business activities were stopped. Employers themselves were in financial trouble. This situation compelled the workers to begin their long-march to home . Umesh Dutt says, “We were facing a lot of problems. We had to pay a hefty sum of amount to meet rent, electric bill and other expenses. Inspite of that we extended helping hands to our employees. We paid them 50 percent of their salaries and other essential welfare measures.” As a result no employee migrated to their home states. ” We donated in PM Care fund and gave our ‘ Sewa’ to Gurudwaras to help Sikh community, who were feeding innumerable people daily. We served needy, too, living around our vicinity”, he added. Our fact finding team confirms that majority of entrepreneurs of beauty sector throughout the country, had adopted the same humanitarian approach to their employees. Umesh Dutt assured, “The entire parlors and salons will operate with the Standard Operating Procedure (SOP). We know our responsibility. In the interest of humankind the spread of corona virus has to be checked at any cost.”Beauty world showed its beauty during lockdown.
