Beauty Basics

Delhi, 18th August 2025:   The Body Shop, a British-born ethical beauty brand, has announced the launch of its Youth Collective Council 2.0 (YCC 2.0) advisory board, marking an important step forward in the brand’s ongoing efforts to empower young voices and foster change. Building on the achievements of YCC 1.0, this new council reinforces The Body Shop’s commitment to integrating youth perspectives into its core business decisions, particularly in the areas of sustainability, social impact, and inclusivity.   YCC 1.0 was established in 2023 with a mission to make the company’s leadership more diverse and responsive to young changemakers. During its tenure, the inaugural council recommended several impactful initiatives, including gender-inclusive hiring and management practices, authentic representation of real-life, gender-diverse individuals in brand communications, and the introduction of Braille features in stores to improve accessibility for visually impaired customers. These initiatives have already been successfully implemented in 2024-2025 across The Body Shop India, setting new benchmarks for diversity and accessibility in the industry.   Taking this success, a step further, YCC 2.0 brings together four new youth leaders who will advise on key issues such as sustainability, green innovation, mental wellbeing and social advocacy. The new members in the council are:   Aakash Ranison, aged 30, is an environmentalist, author, and the Founder of Greener Earth Foundation. He is the Civil Society Representative for Paris Peace Forum & Delegate to UN Migration for UN COP.   Naman Sonpar, aged 17, is a climate activist, TEDx Speaker and the Founder of Hari Koshish. Naman leads the “Voicing the Yamuna” campaign to raise awareness about river pollution, collecting 2200+ Kgs of waste. His work centers around Youth Advocacy and community oriented Climate Action.   Anoushka Jolly, aged 16, is a mental wellbeing advocate and the Founder of Kavach App. Anoushka’s work focuses on supporting adolescent mental wellbeing. She was awarded Pradhan Mantri Bal Shakti Puraskar 2023.   Dwishojoyee Banerjee, aged 20, is a green economy catalyst and the Founder of The Soft Movement. Dwishojoyee’s “Paper Bag Project” has replaced over 5 Mn plastic bags with recycled newspaper alternatives.   Each member will soon be sharing recommendations that align seamlessly with The Body Shop’s core values and ethical ethos, reinforcing our collective commitment to tackling climate change, strengthening environmental advocacy, advancing public engagement, and promoting a green economy.   Rahul Shanker, CEO, Quest Retail said, “Together, through innovation, inclusivity, and action, we aim to build a fairer, greener world because India’s youth are not just inheriting the challenges, they are championing the solutions. With YCC 2.0, The Body Shop India continues to strengthen its stance as a leader in ethical, sustainable, and inclusive beauty.”   India’s youth stand at the forefront of the fight for a sustainable and just future. The Body Shop’s Youth Collective Council 2.0 continues a powerful movement that entrusts young changemakers with the responsibility and opportunity to shape the business and communities. By embracing their ideas, passion, and commitment, The Body Shop reaffirms the belief that real change comes from empowering the next generation.  

National Lipstick Day is more than just a date on the calendar—it’s a celebration of colour, confidence, and the tiny tube that can change your entire mood. From that first swipe before a big meeting to the bold red that turns heads on a night out, lipstick has a way of becoming part of our most powerful moments. Whether you love deep mattes, creamy nudes, or transfer-proof tints, today’s the perfect excuse to celebrate your signature shade—or discover a new one. Here are our top picks to mark the occasion in style.   1. The Body Shop Peptalk Lipstick The Body Shop’s Peptalk Lipstick is your go-to for a finishing touch that combines convenience and style. Encased in a compact, travel-friendly, refillable case, this lipstick offers a harmonious blend of matte and satin with a velvet finish. It delivers the color payoff and coverage of a heavy-duty lipstick without the tacky feeling. Ideal for a quick application on your way to brunch, it provides just the right balance of shine and matte to keep your look fresh and sophisticated. Price: INR 1,195     2. Mila Beaute’s Non-Transfer Locked-in Liquid Lipstick with Hyaluronic Acid Mila Beauté’s Locked-In Lips Liquid Lipstick is your go-to for bold colour that stays put, no matter what the day throws at you. This non-transfer, smudge-proof formula delivers intense pigment with a creamy matte finish that lasts up to 12 hours—perfect for everything from morning meetings to late-night plans. Infused with hyaluronic acid, it keeps your lips feeling soft and hydrated, never dry or flaky. With 18 flattering shades for Indian skin tones, it’s your statement lip, locked in with comfort and ease. Price: INR 249 3. Swiss Beauty Non-Transfer Lipstick Swiss Beauty’s Non-Transfer Lipstick delivers rich matte colour with a buttery-smooth glide and zero compromise on comfort. This high-impact formula hugs your lips with intense pigmentation that stays put—no smudging, feathering, or fading. It’s lightweight, hydrating texture smooths fine lines and keeps lips soft all day long. One swipe is all it takes for bold colour that feels as good as it looks. With its non-drying, transfer-proof finish, this lipstick makes long-lasting glamour feel effortless. Price: INR 399

Delhi, 10th July,2025:   Skin-Pal and its skincare range Pers Active Lab showcased its AI technology and science-backed formulation, reshaping skincare for the modern, urban & busy consumer. The event, themed around “The AI Revolution in Skincare: A Personalised Beauty Experience,” brought together various dignitaries, including H. E. Ambassador Baushuan GER, Taipei Economic and Cultural Centre in India.   Through live demonstrations, expert panels, and personalised skin analysis sessions, attendees experienced first-hand how Skin Beauty Pal leverages technology to deliver personalised skincare that starts with a selfie and ends with effortless & high-efficacy solutions.     “With over 40 years in the tech industry, I’ve seen how the right diagnosis drives real results. Skin-Pal is our answer to years of consumer frustration with skincare that overpromises. In India, where beauty meets innovation, we believe our AI-powered system and “power of less” skincare solutions will redefine what effective skincare looks like,” said Grant Kuo, Founder & CEO of Digital Doctor, the parent company behind Skin Beauty Pal and Pers Active Lab.   The core of the brand is a mobile app that performs high-resolution, AI-based skin analysis, detecting concerns like acne, pigmentation, fine lines, inflammation and more with dermatologist-level precision. The whole point of the app is to eliminate the reliance on the trial-and-error process. Once diagnosed, users are matched with a simplified but potent product line ingrained in the “Power of Less” philosophy, each formulation acting as a 3-in-1 toner, serum, and repair essence. All products are vegan, cruelty-free, and manufactured in Taiwan using premium, clinically backed ingredients.   Addressing the journalists, Dr. Tushar Openja, Dermatologist Partner, Skin-Pal explained,” I have seen people trying to figure out what products are best suited to their skin for years, Skin-Pal eliminates the whole guesswork, trial & error process. Let’s you know the exact factor that needs one’s attention. This helps speed up their skin healing journey.”   The event also included a panel discussion featuring leading dermatologists Dr. Tushar Openja, Cosmetologist and Hair transplant expert and Dr. Ruchitha Muruli, Clinical Cosmetologist, on skincare trends and experts from PAL who deep-dived into the brand’s core innovation, clean formulation strategy, and sustainability ethos.

New Delhi, 7th July 2025:   Aerolase, a global technology leader in Laser skin health, has taken a significant step forward in the Indian market with the launch of its US FDA-approved Neo Elite laser treatment in collaboration with Kaya, a leading dermatology chain clinic in India. The treatment will now be available across all Kaya clinics nationwide, signifying a major leap forward in non-invasive skincare for Indian consumers. As a pioneer in global skincare innovation, Aerolase is empowering Indian consumers by making advanced, research-driven treatments available and customizable for the diverse needs of Indian skin.   Acne is one of the most common dermatologic conditions worldwide, with a global prevalence estimated at approximately 9–10% based on Global Burden of Disease (GBD) data. Traditional acne treatments, oral medications, creams, and hormone therapies require prolonged use. This has led to the rise in demand for non-invasive, effective solutions with minimal or no downtime and discomfort   Underscoring the market need for this innovation, voiced Mr. Madhusudhan HK, Country Manager, Aerolase. India’s dermatology and aesthetic market is among the fastest-growing globally, projected to grow at a CAGR of 10.11% from 2025 to 2032. Aerolase’s collaboration with Kaya is perfectly timed to meet India’s rising demand by innovations such as 650 microsecond breakthrough technology for safer, customizable treatments. Within this rapidly advancing landscape, Neo Elite’s technology stands out by not overheating surrounding skin or causing pigmentation issues. Its contactless design ensures optimal hygiene, making it ideal for those with acne-prone skin. The device effectively addresses active acne, post-inflammatory hyperpigmentation, and redness in the same session, minimizing the need for multiple treatments. Its versatility means it can treat a range of concerns, from teenage Acne to adult acne and postpartum breakouts, and can be safely integrated with existing skincare routines.”   Aerolase has collaborated with Kaya to bring its advanced laser technology to a broader patient base. Supported by extensive global clinical evidence, Aerolase offers reliable, reproducible outcomes across 36 indications from aesthetic procedures to complex dermatological conditions. By integrating with Kaya’s wide-ranging expertise, the collaboration aims to enhance access to comprehensive, science-driven skin and beauty solutions.   Reflecting on the significance of this development, Nishant Nayyar, Marketing Head and VP, shared, “Our collaboration with Aerolase brings globally trusted laser technology to India, marking a new era in advanced acne care. The Neo Elite’s laser, which is exclusive amongst all chain clinics in India offers a safer, effective solution for all skin types, including sensitive, with no downtime. This partnership reflects Kaya’s commitment to making world-class, dermatologist-led treatments more accessible and results-driven for today’s consumer.”   Dr Priya Puja, Head Dermatologist (North & East), Kaya Clinic, said, “With the introduction of the Aerolase Neo Elite, we’re seeing a paradigm shift in how we treat acne and related skin concerns in India. This technology allows us to offer highly effective, non-invasive treatments that are gentle on sensitive and all skin tones, something that conventional therapies often fall short of. It’s a significant advancement that aligns with Kaya’s commitment to personalized, safe, and evidence-based dermatological care.”   With this innovative approach, sessions last just 20–30 minutes and have no downtime; the treatment is tailored for busy lifestyles. Every procedure at Kaya is supervised by expert dermatologists, ensuring precise assessment and customized care.   With the launch of Aerolase Neo Elite, the new treatment would be an opportunity for modern Indian consumers seeking fast, effective, dermatologist-backed acne solutions. This collaboration sets a new benchmark for advanced dermatological care in India, making globally trusted care accessible for all.

Flying in all the way from Korea to your skincare shelf, the latest K-beauty sensation Anua has landed on Nykaa, India’s leading beauty and lifestyle destination. With gentle yet effective products that focus only on what’s necessary for your skin, Anua’s unique synergetic formulations have garnered global acclamation. This launch not only deepens Nykaa’s commitment to offering the finest global beauty solutions but also highlights its pivotal role as the pioneer in introducing K-beauty to Indian consumers.   Whether you’re a skincare explorer or a minimal skincare loyalist, Anua’s promise of constantly innovating their formulations to bring the most effective results, avoiding irritating ingredients, using eco-friendly methods and protecting the environment speaks directly to today’s conscious consumer. The products contain a combination of natural and active ingredients to focus on specific skin concerns, right from blemish care and anti-aging to moisturizing and brightening. Consumers can now access Anua’s best-selling formulations such as:   ● ANUA Heartleaf 77% Soothing Toner – Known for calming irritated skin and restoring skin balance ● ANUA Niacinamide 10% + TXA 4% Serum – A brightening serum that fades dark spots and evens out skin tone ● ANUA Heartleaf Pore Control Cleansing Oil – Removes makeup and excess sebum while soothing the skin ● ANUA Heartleaf 77 Clear Pad – Pre-soaked toner pads that exfoliate, soothe and refine skin texture   Commenting on this move, Ryan Lee, CEO – The Founders Inc (brand owner of Anua) said,: “We are thrilled to introduce Anua to the Indian market through our exclusive partnership with Nykaa. This collaboration marks an important step in our global journey, and we’re excited to share Anua’s gentle, effective skincare with a new audience while building a meaningful community in India.”   Anchit Nayar, Executive Director & CEO, Nykaa Beauty said, “With the soaring demand for K-beauty in India, Nykaa continues to lead the way in bringing global skincare excellence to our consumers. As proud forerunners in introducing K-Beauty to the country, we’re thrilled to exclusively launch Anua, a brand known for its clean, calming, and results-driven formulations.This partnership strengthens our commitment to offering beauty that’s thoughtful, trusted, and truly global.”   Nykaa was the first to put K-Beauty on India’s beauty map and it’s been leading the charge ever since. Today, Nykaa is home to a curated lineup of cult Korean brands including Aestura, Dr.Jart+, Isntree, COSRX, Etude, Laneige, and Sulwhasoo, among others. The latest addition, Anua, reinforces Nykaa’s commitment to building a powerhouse portfolio of globally renowned, clinically driven, and conceptually distinct beauty brands.   Anua is exclusively available in India on the Nykaa website, app and 230+ retail stores across India.

Pride Month is a vibrant celebration of love, identity, and inclusivity. This June, beauty enthusiasts are embracing the spirit of Pride with makeup that reflects the full spectrum of the rainbow. From bold eyeshadows to shimmering highlighters, the beauty industry is offering a plethora of products that allow individuals to express their authentic selves.   In this roundup, we’ve curated a selection of makeup picks that are perfect for Pride Month celebrations. Whether you’re attending a parade, hosting a Pride party, or simply want to add a pop of color to your daily look, these products are designed to help you shine and celebrate Pride with colour!   The Body Shop’s Swipe It Moisturising Lip Balm- Strawberry Rs.1295   Chapped lips, who? This Pride Month, celebrate love, colour, and confidence with Swipe It Moisturising Lip Balm—your go-to for soft, hydrated, kiss-ready lips. Infused with Community Fair Trade shea butter from Ghana and made with ingredients of natural origin, this creamy balm delivers instant moisture in a single swipe. Whether you’re rocking a bold Dragonfruit fuchsia or keeping it clear with Kiwi, there’s a shade for every mood, every identity, and every moment. Lightweight, non-sticky, and dermatologically tested for sensitive skin, it glides on smooth and feels ultra-comfortable all day. Plus, each tube is 100% recyclable and certified by The Vegan Society—because caring is always in style. Five shades. One you. Swipe your pride.   Mila Beauté Pookie Serum Blush – Rs.279   Say hello to radiant, flushed cheeks with Mila Beauté’s Pookie Serum Blush! This serum-infused blush combines intense pigmentation with a soft matte finish that melts effortlessly into your skin. Designed to keep your look fresh and natural, it blends seamlessly without streaks, dryness, or patchiness. Powered by orange peel extracts and Vitamin E, it hydrates and nourishes your skin while delivering a flawless pop of colour. Perfect for every skin type, this blush lets you slay your look with ease and confidence.   Swiss Beauty’s Select Eyeshadow Palette – Rs.570   For those who love expressing themselves through bold, beautiful colour, this eyeshadow palette is a celebration of creativity and individuality. Featuring a vibrant mix of richly pigmented mattes and dazzling shimmers, its ultra-blendable formula ensures smooth, seamless application with minimal fallout. Whether you’re going for a subtle glow or a fierce, full-glam statement, this palette brings versatility to every look. Its compact design makes it perfect for on-the-go pride and play. A gift that adds colour, confidence, and joy to every moment.

New Delhi, 13th June 2025:   As The Body Shop celebrates 19 years in India, it reinforces its commitment to putting more love for the people, the planet, and communities at the centre of its operations. Since 2006, the iconic British-born ethical beauty brand has championed purpose-led actionism, cleaner beauty, and social inclusion, proving that ethical beauty can change lives, not just routines. This year, The Body Shop championed several initiatives, creating a positive social and environmental impact, including donating 19 electric-tricycles to waste collectors in the effort to transform lives for better through mobility, dignity, and opportunity.   As part of its flagship Festive’24 campaign, Spark A Change 2.0 – The Body Shop, in partnership with Plastics For Change (PFC), continues to drive meaningful impact through its bold actionism agenda. Marking five years of collaboration, this initiative has already diverted 2,330+ metric tons of plastic waste, prevented over 4.4 million kg of CO₂ emissions, and empowered 2,000+ waste collectors with dignified livelihoods.   The donation drive, backed by customer contributions across India, concluded on 31st March 2025. The funds raised is equivalent to 19 electric tricycles—game-changing vehicles that help waste collectors cover longer routes, transport heavier loads, and significantly increase their monthly income. Shriti Malhotra, Executive Chairperson, Quest Retail, The Body Shop India said, “As we celebrate 19 years of The Body Shop in India, we are proud of the journey we’ve taken — championing ethical beauty, community trade, and purpose-led actionism. From our pioneering campaigns to grassroots impact, our mission has always been to drive positive change. The collaboration with CFT partners, such as Plastics for Change is a powerful reflection of how legacy brands, such as ours, have the ability to empower waste collectors, tackling plastic pollution, and uplifting communities. This milestone is not just a celebration of the past, but a renewed commitment to creating a more sustainable and inclusive future for all.”   Feeling gratitude, Andrew Almack, Founder & CEO, Plastics for Change, commented “We’re grateful to The Body Shop for the contribution. With these funds, we’re financing 19 E-tricycles for informal waste workers – boosting their income and using plastic waste as a resource for creating better, more sustainable livelihoods. Our partnership with The Body Shop has been a game-changer for both environmental sustainability and social impact. By creating a fair-trade market for recycled plastic, we have reduced plastic pollution and improved the lives of thousands of waste collectors. This collaboration is proof that purpose-driven business models can address complex global challenges while empowering marginalized communities.” The Body Shop India’s commitment to inclusion and empowerment is also guided by over 50 community programs so far, for instance, Youth Collective Council (YCC), which has been formed in 2023 with the objective of amplifying greater representation and diversity of young voices in corporate decision-making. From introducing Braille signage in the stores, to championing gender-sensitive training for staff, and prioritising inclusive hiring practices to ensuring every customer feels seen and valued, are some of the strategic directions implemented by The Body Shop through YCC 1.0. Through its Return, Recycle, Repeat (RRR) program, The Body Shop encourages customers to participate in circularity by returning empties for recycling, further reducing environmental impact.   Rahul Shankar, CEO of Quest Retail, The Body Shop India, added, “As we stand on the threshold of our 20th year in India, we are committed to bringing ethical, sustainable beauty to every doorstep while nurturing local innovation and expanding our reach in ways that touch lives and inspire action. Together, we will continue to turn hope into action and purpose into progress for generations to come. We are recalibrating our value and volume equation in India. We aim to double our India business in the next three years, while staying true to our values of sustainability and ethical beauty.”   With a focus on local manufacturing, community partnerships, and ongoing expansion, the brand is dedicated to reaching even more communities across India, with a robust omnichannel presence spanning over 200 touch points and 1,500 cities, and a serviceable reach to more than 15,000 pin codes, proving that beauty can be a force for good, everywhere and for everyone.

New Delhi, 13th June 2025:   Aeona, a pioneering aesthetic care destination exclusively for women, founded by plastic surgeon Dr. Amit Gupta & Deepti Gupta, was officially inaugurated in Delhi. Envisioned as a purely women centric vertical of Divine Cosmetic Surgery, Aeona transcends the conventional clinic model to serve as a sanctuary where women are empowered through empathetic, science-driven aesthetic care that celebrates individuality and self-expression.   Guided by the belief that true beauty originates from confidence, Aeona offers a secure, nurturing environment for women to explore their personal aesthetic aspirations without apprehension. The brand integrates advanced medical innovation with a holistic, client-centric philosophy- one that values emotional well-being as intrinsically as physical transformation. Emerging from the formidable legacy of Divine Cosmetic Surgery – recognized as one of North India’s most respected centers for plastic surgery- Aeona draws upon Dr. Gupta’s two decades of clinical expertise to deliver a refined, exclusively female-focused aesthetic experience. The launch event, held at Aeona’s flagship centre on Golf Course Road, Gurugram, witnessed the presence of distinguished members of the medical fraternity, leading media professionals, influencers from the beauty and wellness space, and other eminent guests. Attendees experienced a guided walkthrough of Aeona’s thoughtfully curated spaces and a presentation of its advanced service portfolio.   Commenting on the launch, Dr. Amit Gupta, Founder and Director of Aeona, stated: “The launch of Aeona represents a personal and professional milestone. We have envisioned Aeona as a space where women feel seen, heard, and truly celebrated. It is not merely about external transformation- it is about emotional empowerment and helping women bring their inner strength to the surface. Our goal is to redefine aesthetic care as a journey grounded in self-love, authenticity, and holistic well-being.”   Aeona’s offerings are meticulously tailored to meet the nuanced and evolving needs of contemporary women. Its comprehensive range of services includes:   * Surgical Procedures: Breast enhancement, body contouring, facial sculpting, and intimate area procedures * Non-Invasive Aesthetic Treatments: Dermal fillers, laser rejuvenation, Botox, and non-surgical body sculpting * Preventive Aesthetic Care: Treatments designed to promote long-term skin health and graceful aging   At the core of Aeona’s ethos lies a client-first approach. Every consultation is designed as a collaborative dialogue, enabling highly individualized treatment plans that reflect each woman’s unique vision of beauty. The focus remains on delivering natural, harmonious outcomes that uplift confidence, rather than adhering to rigid beauty norms.   Through its commitment to clinical excellence and compassionate care, Aeona seeks to become a trusted destination for women embarking on their personal journeys of transformation. Whether the goal is to embrace aging, enhance confidence, or simply reconnect with one’s sense of self, Aeona is poised to stand as a beacon of thoughtful, inclusive, and empowering aesthetic care.   The launch of Aeona marks a significant evolution in the journey of Divine Cosmetic Surgery, reinforcing its dedication to innovation, safety, and patient-centric excellence, while fostering a culture that honours the strength, individuality, and beauty of every woman.

At Blossom Kochhar Aroma Magic, sustainability is at the core of all that we do. Right from sourcing our raw materials from sustainable, ethical sources to making nature derived aromatherapy products bereft of all nasties to becoming increasingly sustainable in packaging of our products to running green salons and finally taking the sustainable aspect to a newer high by pledging to plant at least one tree a day, we are working hard to make all of endeavors as sustainable as we possibly can.   Products We have ‘Earth to Bottle’ 170 signature aromatherapy skin, hair, and wellness products – sustainably blending nature’s plant extracts to provide natural healing from within. The essential oils in our wide range of products including skin care, hair care, essential oils, curative oils, etc., are used and blended to perfection to form the base of aromatherapy. Each of our product formulations is further strengthened by the science of terratherapy which provides a strong plant base to the product. Our products weave stories with happy endings. We do not subscribe to evil ingredients such as parabens, alcohol, mineral oils, harsh chemicals, artificial colours and fragrances, petrochemicals and phthalates. We do not believe in animal testing. From care for skin, love for hair to gentle caress for your heart and soul, we have created a niche in the fashion, lifestyle and wellness industry alike. Ethical sourcing Apart from taking care of what we do, we also take care of how we do it. We source our ingredients from indigenous locals and tribes, like the Kurumba tribe in the Nilgiris. We believe in fair trade practices and environmentally friendly, recyclable packaging. Additionally, our products are sustainably harvested, with as little disturbance as possible to the local tribe. Essential oils are carefully sourced by our experts, and blended and combined in precise quantities by Dr. Blossom Kochhar personally for each product. The use of selected raw materials ensures consistent quality.   Recyclable packaging We are environment-conscious beings, leaving no stones unturned to give back more to nature than taken. We have environment-friendly and recyclable packaging for our customers. Our bottles, jars, and caps are recyclable; and some of our packaging includes a capsule which can be planted along with the carton to let bloom into a lovely plant. We have even made sure that our E-commerce section does not use any plastic material for packaging.

Mila Beauté, an Indian skin-friendly beauty brand with a global perspective, has launched its newest beauty heroes — the BTC Foundation and BTC Concealer. These products represent a new benchmark in Indian beauty, formulated with skin-loving ingredients and engineered to perform in Indian weather conditions while suiting a wide range of Indian skin tones.   At the heart of this launch is the Built-To-Cover Foundation — a lightweight, buildable formula designed for flawless, high coverage without the heaviness. It blends effortlessly into the skin, delivering a natural matte finish that stays fresh throughout the day. Enriched with Hyaluronic Acid for intense hydration and SPF 20 for daily sun protection, the BTC Foundation is ideal for Indian consumers who need coverage that lasts through heat, humidity, and long hours. Priced at just ₹379, it exemplifies Mila’s commitment to delivering elevated beauty at everyday prices. Its non-cakey texture ensures a smooth base that feels breathable while still providing full coverage across six versatile shades, including Ivory, Pink Ivory, Neutral Ivory, Beige, Neutral Wheat, and Caramel.   Complementing the foundation is the Built-To-Cover Concealer, a breakthrough in crease-resistant, self-setting coverage. This lightweight concealer is formulated to stay put — whether you’re powering through back-to-back meetings or dancing past midnight. It offers seamless under-eye and targeted coverage with a precision doe-foot applicator, gliding on smoothly for a flawless finish that won’t crease or fade. With Hyaluronic Acid, Vitamin E, and SPF 15, it not only conceals but also hydrates and protects the skin. Retailing at ₹229, the BTC Concealer makes high-performance, skin-loving makeup truly accessible. The waterproof formula delivers high-performance results with minimal effort, available in six inclusive shades: Light Ivory, Classic Ivory, Cream Vanilla, Natural Beige, True Maple, and Golden Sand.   “Our community has always inspired us to raise the bar for everyday beauty. With the BTC range,we’ve focused on wearability, performance, and skin health without cutting corners on formulation. These products are vibrant, inclusive, and designed for the real lives of Indian consumers — no compromises, just beauty that works,” said Saahil Nayar, Co-Founder and MD at Mila Beauté.   Both products in this drop are aligned with the Mila promise — no harmful chemicals, cruelty-free formulations, and a deep understanding of Indian skin. These formulations don’t just look good; they’re built to perform, protect, and empower.   With this marquee campaign, Mila Beauté reinforces its commitment to innovation in beauty — where high-performance makeup meets skin-first care, proudly made for India and ready for the world.     https://milabeaute.com/products/built-to-cover-concealer https://milabeaute.com/products/built-to-cover-foundation