Beauty Basics

New Delhi,30th April, 2025:   Beauty Tech and discovery platform Kult announced the raise of $20 Million in Series A funding, led by Dr. Payal Kanodia and Aishwarya Bansal from the M3M family office. The round also saw participation by the major investment firm, Venture Catalysts.   Kult plans to hyperscale its growth journey by onboarding 700 handpicked premium products from all across the globe and process more than 10000 order per day by end of 2025. Additionally, the brand will be building out a team of over 200 top tier talent across multiple functions such as sourcing, engineering, product and user experience.   Kult is a technology-led beauty platform that leverages AI to deliver personalized skincare recommendations and a seamless, inclusive shopping experience. Its visual catalog showcases products on a diverse range of Indian skin tones, making discovery intuitive and relevant. Backed by a growing network of over 300 global beauty experts, Kult blends advanced algorithms with expert insights to simplify and personalize the beauty journey.     Founded by Karishma Singh and Ruchika Pallavi, the leadership team also is set for expansion with Dr. Payal Kanodia and Aishwarya Bansal who will be joining the brand as board members.   “We’ve built Kult to be a technology-first solution that makes beauty easier to navigate and more inclusive for Indian users. This is about simplifying discovery through personalization — because beauty should work for you, not the other way around”, commented Ms. Singh and Ms. Pallavi.   Dr. Kanodia said “Kult’s data-driven, customer-first, tech-led model signals the next evolution in the online beauty space—where deep personalization and human insight converge to deliver instant, precise solutions. The strong traction from repeat users in this early stage validates the timing and necessity of launching such a sharply focused, super-niche platform.”   “Kult is uniquely positioned at the intersection of beauty and technology. What drew me in was the clarity of purpose — to create a platform that doesn’t just sell products, but helps consumers make informed, confident choices”, added Ms. Bansal.   The investment comes at a time where India’s beauty and personal care (BPC) market is projected to grow at a compound annual growth rate (CAGR) of 10%, reaching $30 billion by 2027. Within this, the online BPC segment is expected to account for $10 billion, representing approximately 33% of the total market.

Kérastase,India’s premier luxury hair care brand, proudly unveiled the much-anticipated New Elixir Ultime at an exclusive launch event in Mumbai.   The iconic oil-in-serum formula in a refillable bottle combines innovation &sustainability for lasting luxury.The glamorous event was an immersion of beauty andart, featuring Bollywood’s style icon and Kérastase’s spokesperson in India, Sonam Kapoor.   As an unrivaled leader in Luxury Hair Care in India, Kérastase has a presence in 750 salons across more than 60 cities and is also present on Nykaa, Amazon and its own DTC e-boutique Kerastase.in. At the heart of Kérastase’s philosophy is the promise of #youdarewecare, which reflects its commitment to excellence in hair care.   Since its inception in 1964, Kérastase has represented a journey beyond mere hair care products and services. The New Elixir Ultime is more than a luxury product—it embodies the perfect blend of elegance, efficacy, and sustainability. Infused with the rare Wild French Camellia, known for its extraordinary softening, illuminating, and nourishing properties, the New Elixir Ultime inspires a transformative experience, promising 2X shinier hair*, 96 hours of anti-frizz action* (basis instrumental tests), and enhanced softness and hydration.   “I believe strongly in investing in good products and in self-care. When it comes to my hair care, nothing compares toKérastase. The New ElixirUltimenot only delivers incredible results- shine, manageability, but also stands firm in its commitment to sustainability. It perfectly aligns with my values of beauty, innovation, and responsibility.”– remarked Actress, Sonam Kapoor.   “At Kérastase, we lead the way when it comes to luxury haircare and innovations.” asserted Anjali Pai, General Manager at Kérastase India. She went on to emphasize, “The New Elixir Ultimehair oil-in-serum embodies this philosophy—it provides unparalleled shine and nourishment, all within eco-conscious packaging. We are excited to bring this iconic product to our customers in India, as we redefine beauty through the perfect blend of science and sustainability.”     A Commitment to Sustainability   The New Elixir Ultime is the ultimate solution for achieving, frizz-free, high-shine hair, exemplifying Kérastase’s unwavering commitment to sustainability. With packaging crafted from 95% recycled glass* and a refill bottle made from 30% recycled plastic*, this product represents a bold stride in minimizing environmental impact while ensuring exceptional performance.   *except the pump, the label, and colorants/additives   Key Features of the New Elixir Ultime:   – Achieve 2X Shinier Hair* – Enjoy 96 Hours of Unmatched Anti-Frizz Protection* – Experience Enhanced Softness & Hydration – Confidently Protect Your Hair from Heat up to 230°C* – Effectively Prevent Split Ends – Versatile Use: Perfect as a heat protectant, pre-cleanse treatment, styling product, or finishing touch.   (Basis instrumental tests)   A Sensory Experience: The Fragrance of Elixir Ultime   Elevating the haircare experience, the exquisite fragrance of Elixir Ultime is expertly crafted by the renowned perfumer Nicolas Beaulieu. It opens with vibrant notes of mandarin, freesia, and violet leaves, transitions seamlessly into the rich depths of heliotrope and cedarwood and concludes with grounding base notes of sandalwood and musk. This captivating, long-lasting scent transports you directly to the essence of French elegance.   Kérastase: Redefining Luxury Haircare:   Kérastase is leading the way in luxury haircare with the launch of the New Elixir Ultime. This remarkable product not only delivers outstanding results but also transforms the self-care experience, all while demonstrating our unwavering commitment to sustainability. Join us in celebrating the future of luxury hair care—where innovation boldly intersects with responsibility, and beauty is seamlessly intertwined with sustainability.

Product Note   Embrace the Mocha Mousse trend with Mila Beauté’s latest must-haves! From velvety, soft matte lipsticks to radiant blushes and high-shine glosses, These new launches are perfectly curated to complement the earthy elegance of this chic, universally flattering trend. Don’t miss out—elevate your makeup game today!   Mila Beaute Blush Babe | INR 249 Get ready to glow like the ultimate Blush Babe! Mila Beauté’s Blush Babe Powder Blush is here to bring out your inner radiance with a perfect pop of colour that lasts all day. This ultra-light, silky formula glides effortlessly, giving you a soft, blendable burst of colour that’s totally buildable—from a delicate flush to a bolder, full-on babe vibe. Designed to flatter every skin tone, it’s all about enhancing that natural beauty with a non-drying matte finish that feels like a breeze on your skin. Whether it’s a fresh look for brunch or a bold glow for a night out, Blush Babe has you covered with effortless style and long-lasting wear.   Mila Beaute Gloss Girl Lip Gloss | INR 229 Want to dial up the shine? Meet the Mila Beauté Gloss Girl Lip Gloss, your go-to for lips that pop with shine and a glamorous glossy finish. Designed to give you that fuller lip effect with a flush of vibrant colour, this lip gloss takes your look to the next level with ease. Whether you’re after a subtle sheen or a bold shine, Gloss Girl lets you experiment with styles that suit your mood and occasion. This luxurious gloss is enriched with Hyaluronic Acid and Mango Seed Butter, ensuring your lips feel soft, hydrated, and comfortable all day long. Hyaluronic Acid works its magic by locking in moisture, giving your lips a plumped-up appearance, while Mango Seed Butter nourishes and conditions, so your lips stay supple and smooth. The lightweight, non-sticky formula glides on effortlessly, delivering a high-shine, mirror-like finish that enhances your natural beauty. Perfect for everyday wear or a night out.   Mila Beaute LockedIn Stick Lipstick | INR 279 This lipstick is specially designed to provide you with 24-hour wear and rich pigmentation that lasts. It offers a soft matte, velvety texture that’s lightweight yet comfortable, so you won’t feel any heaviness on your lips. With just one swipe, you’ll experience intense colour payoff and a quick-drying finish that’s transfer-proof and smudge-resistant. No need to worry about reapplying throughout the day—this lipstick has got you covered from morning to night.   Mila Beaute LockedIn Liquid Lipstick | INR 249 Mila Beauté Locked-In Lips Liquid Lipstick is your ultimate solution for bold, beautiful lips that stay put all day. This non-transfer, smudge-proof, and non-flaking liquid lipstick delivers a powerful punch of intense colour that lasts up to 12 hours, ensuring you never have to worry about touch-ups. With full coverage and a creamy matte finish, it’s perfect for anyone who loves a statement lip that remains flawless from morning to night.

As the year wraps up and the holiday season kicks in, it’s time to step out and shine! Whether you’re heading to winter weddings, cozy outings, or year-end parties, our curated list of the latest makeup launches will keep you glowing all season long. Get ready to sparkle with these must-have products designed to elevate your festive look and keep you radiant through every winter celebration!   Mila Beaute Gloss Girl Lip Gloss Mila Beauté Gloss Girl Lip Gloss is a go-to for lips that pop with shine and a glamorous glossy finish. Designed to give that fuller lip effect with a flush of vibrant colour, this lip gloss takes your look to the next level with ease. Whether you’re after a subtle sheen or a bold shine, Gloss Girl lets you experiment with styles that suit your mood and occasion. This luxurious gloss is enriched with Hyaluronic Acid and Mango Seed Butter, ensuring your lips feel soft, hydrated, and comfortable all day long. The lightweight, non-sticky formula glides on effortlessly, delivering a high-shine, mirror-like finish that enhances your natural beauty. Perfect for everyday wear or a night out, Mila Beauté Gloss Girl Lip Gloss gives you the shine you crave without the sticky feel. It’s time to make a statement and let your lips shine with intense colour and hydration that lasts. https://milabeaute.com/products/gloss-girl-lip-gloss Mila Beaute Conceal It Pot Concealer Unlock the secret to a flawless, natural-looking complexion with Mila Beauté’s Conceal It Pot Concealer, specially crafted for Indian skin tones and climate. This creamy, lightweight formula expertly conceals dark circles, blemishes, and fine lines, providing a seamless finish that lasts through the heat and humidity. Its non-drying texture ensures all-day comfort, preventing creasing so your makeup stays fresh and flawless from morning to night. Enriched with SPF 15 and Vitamin E, this concealer not only covers imperfections but also nourishes and protects your skin. With buildable coverage and a natural matte finish, Mila Beauté Conceal It Pot Concealer is your everyday essential for a picture-perfect look, no matter the conditions. https://milabeaute.com/products/conceal-it?srsltid=AfmBOorbMG5RZwdCSVwGo78UcNcwrWjWx0EiBdOEZGWzzMQcGf0bfow_

Swiss Beauty, India’s fastest-growing beauty and cosmetics brand, has unveiled its festive campaign “Sawar Ke Aana” featuring brand ambassador and celebrated actress Taapsee Pannu.   The campaign encourages everyone to get ready for the celebration season by elevating their look with Swiss Beauty’s curated range of innovative, high-quality makeup products.   As a part of the campaign, Swiss Beauty has released a mesmerising ad film starring Taapsee. In the opening sequence, you see her getting decked up for festivities. She adorns herself with Swiss Beauty’s signature products, from the delicate touch of mascara on her lashes to the perfect stroke of liquid lipstick on her lips. Her look isn’t just about getting ready—it’s about standing out with Swiss Beauty’s high-quality makeup. The film concludes with a playful yet powerful tagline, “Tyohaar mein taiyaar toh sab honge, tum sawar ke aana”, encapsulating the essence of the campaign.   Swiss Beauty has introduced an exclusive five-in-one Modern Rani Makeup Vanity Box. It has all that one needs for a radiant glow, including the brand’s much-adored beauty products Non-Transfer Waterproof Lipstick, Real Makeup Base, 24/7 Passport Eyeshadow Palette, Cheek It Up Blush, and Makeup Fixer. All the must-haves come in a free sparkling vanity box.   Taapsee Pannu, Actor & Brand Ambassador, Swiss Beauty, said, “Festivals are about embracing joy, togetherness, and, most importantly, yourself. With Swiss Beauty’s innovative range, it’s not just about looking ready—it’s about feeling empowered. Whether it’s a bold lipstick or a touch of mascara, their products allow me to enter any celebration feeling confident and radiant. I’m excited to be part of the ‘Sawar Ke Aana’ campaign, which inspires everyone to elevate their look and make this festive season truly unforgettable.”   Vidushi Goyal, CMO, Swiss Beauty, said, “With ‘Sawar Ke Aana,’ we aim to inspire everyone to go beyond just getting ready and embrace a whole new level of self-expression this festive season. Our products are designed to enhance natural beauty and make every occasion unforgettable. The campaign’s message of self-expression and empowerment aligns perfectly with the festive spirit, encouraging individuals to embrace their true selves and shine brightly.”   Swiss Beauty’s product line for the festive season includes a wide array of high-performance eye shadows, long-lasting lipsticks, smudge-proof mascaras, and complexion products suited for extended wear during celebrations. The brand also offers exclusive gifting combos that are perfect for those looking to share the joy of beauty with loved ones during the festive period.

Increased rainfall can compromise tap water quality, potentially introducing bacterial and other contaminants. Furthermore, the rise in humidity fosters breeding ground for fungus and bacteria on the skin’s surface, particularly in areas prone to moisture accumulation such as the feet, hands, and underarms. This confluence of factors contributes to a noticeable rise in skin infections, rashes, and inflammation during the monsoon months. Moreover we’re all aware of acne breakouts getting worse due to accumulation of sweat and sebum (oil) on the skin’s surface. This creates a clogged pore situation, leading to breakouts.   However, by implementing appropriate skincare measures, these monsoon-related skin concerns can be effectively mitigated. This article explores the power of three readily available ingredients – Tea Tree Oil, Argan Oil, and Aloe Vera – when combined for a potent, natural approach to tackling common skin issues.   The Powerhouse Trio: 1.Tea Tree Oil: Known for its antibacterial, antifungal, and anti-inflammatory properties, Tea Tree Oil is a natural fighter against infections and inflammation. However, it’s crucial to dilute it before application, as it can be harsh on the skin. 2.Argan Oil: Rich in antioxidants and Vitamin E, Argan Oil helps soothe and nourish irritated skin. Its moisturizing properties promote healing and reduce inflammation. 3.Aloe Vera Gel: This natural wonder is a cooling and calming agent. Aloe Vera’s anti-inflammatory properties soothe irritation and promote healing, while its hydrating qualities leave skin feeling supple.   How to Use: For Dryness, Fungal Infections & Irritation (AM & PM): ● Add 5 drops of Tea Tree Essential Oil with 1 tablespoon Aloe Vera Gel (pure, cold-pressed) ● Apply gently on affected areas of skin (rashes, inflamed & irritated parts)   For Acne Breakouts (PM Routine): 1. Add 4-5 drops of Tea Tree Essential Oil with 2-3 drops Soulflower Argan Oil 2. Stir the mixture well to ensure even distribution of the Tea Tree Oil. 3. Apply gently on active acne & pimples   For Itchy Parts (AM & PM): 1. Mix 4-5 drops of Tea Tree Essential Oil with 2 tbsps of distilled water & apply directly on the irritated parts.   Application and Expected Results: ● Cleanse the affected area with gentle, fragrance-free cleanser and pat dry. ● Using a cotton swab or clean fingertips, apply a thin layer of the mixture to the affected area. ● Apply the mixture 2-3 times daily for optimal results (as the magnitude of the problems) ● Consistency is key! Depending on the severity of your skin issue, expect visible improvement within 3-7 days of consistent use.   Additional Benefits: ● Reduced Scarring: Tea Tree Oil’s anti-inflammatory properties can help minimize scarring caused by acne or minor wounds. ● Moisturization: Argan Oil and Aloe Vera work synergistically to keep skin hydrated, promoting faster healing and preventing dryness. ● Antioxidant Power: Argan Oil’s antioxidants help protect the skin from free radical damage, contributing to a healthier, more youthful appearance. This simple, all-natural remedy tackles common problems like rashes, infections, itchiness, and inflammation. Expect relief and visible improvement within days, revealing healthier, more comfortable skin. Ditch the harsh chemicals and embrace the power of nature’s effective solutions for a happier, healthier you!   -Natasha Tuli, Founder & CEO, Soulflower

Dr. Harleen Oberoi,Facial Aesthetician, Smile Designer, Cosmetologist And founder, Skin Spirituals Towering with more than 40,000 facial aesthetics surgeries, over 15 yeas of experience, Dr. Harleen oberoi remains the most experienced Cosmetologist in India.   And now after clinics expanded all over India, she has launched her own skin & hair care brand, “Skin Spirituals”, which has premium skin & hair Care solutions, manufactured from Korea.   Skin Spirituals, a radiant haven in the realm of skincare, embraces the essence of purity and compassion. Born from a commitment to ethical beauty, this organic and cruelty-free brand transcends mere cosmetics, embodying a philosophy that nurtures both skin and soul.   In the lush gardens of Skin Spirituals, each product is a botanical symphony, a harmonious blend of nature’s gifts meticulously crafted to rejuvenate and restore. With a devotion to organic ingredients, every formulation is a testament to the brand’s reverence for the Earth, ensuring that your skincare ritual is a celebration of vitality and sustainability. Beyond the allure of radiant skin, Skin Spirituals whispers a promise of kindness. Cruelty-free and compassionate, their products echo a profound respect for all living beings, making each indulgence in their luxurious offerings an ethical choice that resonates with a deeper, more profound connection to the world.   Welcome to Skin Spirituals, where skincare becomes a sacred ritual, and the journey to beauty unfolds with grace, integrity, and an unwavering commitment to the well-being of both you and the planet.   As a focused women from being doctorate to entrepreneur, she has won various accolades & awards, which includes: *Best Dental & Cosmetic Clinic of year 2019 *Millennium Achiever’s Award 2018 *Beauty with Brains Icon 2018 *Dentist with Million Dollar Smile & much more *Most Trusted Dental and Aesthetic Clinic 2019 Her life story has been chronicled in Australian new’s channel about “Most Bravest Woman of substance”.   Designing & beautifying faces & smiles in style”, is her logo, a top-notch celebrity doctor with her master’s degree from USA lived her life accomplishing her family’s dream and alongside continues to hold high her title as “Gladrags Miss India finalist 2018.”   “Designing smiles and beautifying people’s faces was always intertwined with her grandfather’s dream to see her as a flourishing doctor made her achieve untouchable goals.”A passion which was deep rooted in her veins ran rapidly in her blood led her to becoming one of the successful entrepreneurs.   Launching “Skin Spirituals” was her dream come true.   Behind every successful man there is a woman. For me its the exact opposite & infact my father is my biggest pillar of strength. After completing roller coaster journey for more than 15 beautiful years, the very strong, courageous & independent entrepreneur with her eyes and her goals pushes every other female doctors to become independent and wishes to quell the inequality, that men & women continue to face till date…

New Delhi, 30th April 2024:   LUCA PIATTELLI, the Italian luxury salon brand, marked its grand launch in the heart of Delhi with an elegant gala event at the prestigious Shangri-La Hotel on Saturday, April 27th, 2024.   The evening was attended by Mr. Luca Piattelli himself along with Ms. Antonietta Baccanari, (Trade Commissioner / Director of the Trade Promotion Office of the Italian Embassy in New Delhi) and Eliana Zappalà (Deputy Trade Commissioner of The Trade Promotion Office of the Italian Embassy in New Delhi) and who graciously honoured the occasion. Distinguished embassy bureaucrats also joined the celebration, adding to its significance.   The launch party marked the inauguration of LUCA PIATTELLI’s first flagship store in Safdarjung Enclave, New Delhi, India, bringing a touch of Italian luxury and sophistication to the capital city’s beauty and wellness scene. Commenting on his venture into India, Luca Piattelli shared his excitement, expressing: “We are deeply honoured by the gracious presence of Ms. Antonietta Baccanari and Ms. Eliana Zappalà at our launch event. As we embark on this exciting journey in India, we are filled with gratitude and enthusiasm. We look forward to forging new connections, creating unforgettable experiences, and contributing to the beautiful landscape of this vibrant nation. Here’s to a promising beginning and a future filled with greatness.”   The luxury salon offers a comprehensive range of hair and beauty services, coupled with an academy to nurture aspiring talent in the industry. LUCA PIATTELLI sets itself apart with its unique offerings, including an in-house café, personalized pick-up and drop services in Mercedes Maybach within a 7km radius, and a team of senior Italian hairstylists renowned for their expertise and creativity.   The launch extravaganza showcases LUCA PIATTELLI’s steadfast commitment to redefining luxury in the beauty industry, seamlessly blending Italian finesse with Indian hospitality to curate an unparalleled experience for its patrons.

Swiss Beauty, India’s leading makeup brand renowned for its longwear comfortable makeup and popular lip products, has launched Dip Tint Lip Oil. This one-of-its-kind lip oil adjusts to each person’s unique lip pH to give a gorgeous, customised tinted shade that’s exclusively their own.   With 1 lipstick sold 3.52 seconds and over 30+ lip SKUs, Swiss Beauty’s lip category is an undisputed leader in the Indian makeup industry. After the launch of the Hold Me Matte Lipstick last year which was widely embraced and garnered an impressive 50,000+ units within the first two months of its launch, the brand is now revolutionising the lip makeup game with Dip Tint Lip Oils.   Priced at just Rs 299, and available in 4 fruity fragrances, the pH-adapting technology in these oils give a soft-focus, customised tint that looks natural. The lightweight, non-sticky formula glides on smoothly for a natural-looking colour that complements everyone’s unique lip shade. These Dip Tint Lip Oils are also infused with nourishing Vitamin E to shield against cracking of lips. A blend of nurturing plant extracts like Marula and Rosehip Oils, it delivers intense, long-lasting moisture to soothe, repair, and condition lips for an ultra-soft, plumped, healthy-looking pout.   The brand’s extended Lip Category reflects its commitment to staying at the forefront of beauty trends and meeting the evolving needs of its diverse customer base. Whether customers prefer the classic elegance of bullet lipsticks, the convenience of lip crayons, the boldness of liquid lipsticks, shine from gloss and oils, or the hydration of lip balms, Swiss Beauty’s expanded Lip Category offers something for everyone.   Saahil Nayar, CEO Swiss Beauty, said, “At Swiss Beauty, we’re always exploring new ways to offer consumers makeup that enhances their natural beauty. Dip Tint Lip Oils formulated with on-trend colour and lip care formulas allow our consumers to express their individuality with a unique tinted hue while protecting lips from dryness. We can’t wait for beauty enthusiasts to experience this game-changing formula.”   The four variants of Dip Tint Lip Oils launch are strawberry, peach, kiwi and dragon fruit. It has a paraben-free, cruelty-free and vegan formula.

Beauty & The Best Miss/Mrs/Mr India Title Winner Miss India International 2023 Harshita Bharti